Brand Overview: Negao Pet is a pet grooming and accessories company, founded in 2017 through a social initiative in the Vila Prudente favela community. With a commitment to craftsmanship and high-quality service, Negao Pet has been focused on delivering exceptional pet care experiences.

Challenge: In today’s competitive market, pet owners often face difficulty finding grooming products and accessories that not only meet their functional needs but also align with their personal style and values. Many brands overlook the growing demand for sustainable, eco-friendly products, leaving environmentally-conscious consumers with limited choices.

Our Approach: As a brand designer, I’ve developed a tailored solution for Negao Pet that addresses these challenges. Negao Pet now offers a carefully curated collection of premium pet grooming products and accessories, designed with both style and sustainability in mind. Each product is crafted to ensure the comfort and well-being of pets, while seamlessly blending with modern home aesthetics, giving pet owners peace of mind when it comes to both quality and environmental impact.